OBJE Targets Social Media Web Analytics Company

October 11, 2011

Tools

TAMPA, Fla.--(BUSINESS WIRE)-- In a bold move to catapult the company into the social media mix, Obscene Interactive (OTCBB: OBJE) is exploring a potential acquisition or strategic partnership with a California-based social media analytics company to deliver in-depth consumer sentiment data from social media platforms.

OBJE is positioning itself as a key player in the multi-billion dollar social media market. A partnership with the social media analytics firm could enable OBJE’s clients to fully leverage the power of the social media landscape. Data mining in the social networking sphere could help clients market their products better, examine consumers’ impressions of their brand and react to consumer sentiment in real time.

The innovative new technology breakthrough in the social media space holds enormous financial potential, said OBJE CEO Rachel Stark-Cappelli.

For more information on Obscene Interactive’s social media initiative, please visit www.obsceneinteractive.com/investors.

“Extracting the right kind of data from social media platforms will enable our clients to be more proactive in their marketing efforts,” Stark-Cappelli said. “Clients will be empowered to create targeted campaigns that directly promote products and services to the people who need them. The technology this analytics company brings to the table will help change the way our clients interact with their markets.

“Social media analytics are an essential part of our plan to establish OBJE’s leadership in the interactive space,” she added. “The market is exploding for social media solutions, and we’re positioning OBJE to reap the rewards.”

OBJE plans to finalize a letter of intent with the California company later this week.

Obscene Interactive is a division of Obscene Jeans Corp. that develops innovative technology tools to service the fast-growing social media sector alongside companies such as Dex One Corporation (NYSE: DEXO), SuperMedia Inc. (NASDAQ: SPMD), Cisco Systems (NASDAQ: CSCO) and Akamai Technologies (NASDAQ: AKAM).

About Obscene Jeans

Obscene Jeans Corp. (OBJE) is an emergent, design-based lifestyle brand and apparel company (www.ObsceneJeans.com/investors). Obscene Interactive, a new division of OBJE, is focused on bringing interactive platforms including social media, e-marketing channels and pay-per-click advertising mediums to market (www.ObsceneInteractive.com/investors).

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