Netfira Promotes Reinald Schneller, Enlists Mahyar Irani as Senior Vice President, Sales and Marketing

January 24, 2012

Tools

WALNUT CREEK, Calif.--(BUSINESS WIRE)-- Netfira, a B2B software solutions provider with operations in Australia, Europe and the United States today announced the promotion of Reinald Schneller to Senior Vice President and Managing Director, and the appointment of Mahyar Irani as Senior Vice President of Sales and Marketing for the United States and India.

Reinald Schneller joined Netfira in January, 2010 as Vice President of Sales after an extensive career in Information Technology, including his position as Director of Americas Channels for MSC Software, a global provider of integrated enterprise simulation solutions, and seventeen years with international IT giant Hewlett Packard in such diverse roles as Director of Sales, Worldwide Partner Programs and Global Alliances for the HP OpenView Software Business. Of his new capacity as Senior Vice President and Managing Director, Mr. Schneller said, “I am very excited to lead Netfira to fulfilling its unique potential and realizing its tremendous growth opportunities.” Learn more about Reinald Schneller on LinkedIn.

Mahyar Irani comes to Netfira from a highly successful entrepreneurial background. He started Global Supply Chain Solutions to capitalize on the need for high end supply chain services, and transferred leading edge systems, processes and technologies from the US and Europe to the growing logistics market. He also co-founded Extron Logistics, a supply chain and logistics business serving the hi-tech industry in Silicon Valley, and expanded its thriving operations to Europe. “I am extremely excited to be on board with Netfira. One of my main objectives is to ensure Netfira's entire team is working in harmony to achieve the growth plans we will put in place,” said Mr. Irani. “In addition to the existing organizations we have in North America, Europe and Australia, we will soon have a fully fledged operation in India, which has vast potential,” he added.

Making the announcement, Netfira Chief Executive Officer George Ruul stated, “Reinald Schneller’s brilliant track record with Netfira eminently qualifies him for this promotion; we eagerly anticipate the results he will deliver in his new position.” Mr. Ruul continued, “Mahyar Irani is a born entrepreneur, and his passion and drive combined with great interpersonal skills enabled him to create multiple successful businesses, qualities that will be put to excellent use as we grow in the US and expand into India,” concluding, “Netfira’s unique value proposition, building bridges between buyers and sellers in REAL-TIME, will be very well served by these two outstanding individuals.”

About Netfira (www.netfira.com):

Netfira is a privately owned software company with operations in Australia, Europe and the United States. Founded in Australia in 2006, Netfira is a breakthrough business-to-business supply chain solution that streamlines the buying and selling process. Netfira facilitates REAL-TIME, electronic transactions between trading partners, eliminates manual data entry and integrates with sellers’ back-office systems, such as SAP, Sage, QuickBooks and MYOB, to provide buyers with powerful, REAL-TIME information about inventory levels and pricing within their supply chain.

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