Neolane and Raab Associates Present Webinar on Future Proofing Marketing Automation Investments

November 7, 2011

Tools

Marketers Will Learn New Strategies for Navigating the Changing Marketing Automation Landscape and Maximizing Technology Investments in 2012

NEWTON, Mass.--(BUSINESS WIRE)-- Conversational marketing technology provider Neolane, Inc. today announced that it will be sponsoring an upcoming webinar hosted by DemandGen Report entitled, “Marketing Automation in 2012: How to Navigate Change and Future-Proof Your Selection,” on November 10, 2011. The event will feature research and perspectives from industry expert David Raab who will discuss the changing vendor ecosystem and real-world advice for maximizing marketing technology investments.


Who:						- David Raab, principal, Raab Associates
						- Kristin Hambelton, vice president of marketing, Neolane, Inc.

What:						B2B marketing is evolving rapidly, with new channels, analytical approaches and business demands emerging on what seems like a daily basis. At the same time, spurred by market maturation and higher adoption, marketing automation vendors continue to broaden their product and service offerings. Despite these advancements—or perhaps because of them—there’s still a great deal of confusion about what marketing automation is, and the benefits it is capable of delivering.

						This webinar will provide new strategies for B2B marketers as they navigate the changing marketing automation landscape and how to successfully future-proof their technology selection in 2012. Attendees will benefit from discussions exploring how open technology, vendor services, client community and partner ecosystem all contribute to marketing automation—and customer—success.

When:						Thursday, November 10, 2011 at 1 p.m. EST

Where:						To register online, please visit: http://tinyurl.com/4x5nlnj.

About Neolane

Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 300 of the world’s leading companies including Alcatel Lucent, barnesandnoble.com, Orange, Sears Canada, Sephora Europe and Sony Music. Visit www.neolane.com and read our blog The Cross-Channel Conversation.