Mzinga Announces OmniSocial 2011

October 6, 2011

Tools

Extended Social Business Ecosystem Solution with Advanced Analytics & Business Intelligence

WALTHAM, Mass.--(BUSINESS WIRE)-- Mzinga® (http://www.mzinga.com), a pioneer in social software and analytics solutions for business, today announced availability of the latest release of its flagship social business software suite, OmniSocial® 2011. With the introduction of next-generation analytics and business intelligence, as well as powerful advancements in the social business ecosystem model, OmniSocial 2011 provides an enterprise-class solution for meeting and exceeding targeted, purpose-driven business needs through sophisticated social and knowledge-sharing experiences.

"Social technology is disruptive to business as usual, but enterprises of all sizes are recognizing the opportunity, if not the imperative, to embrace these tools," said Jonathan Yarmis, Principal Analyst at the Yarmis Group. "Incorporating advanced analytics and reporting capabilities into social platforms is essential as we move ever closer to the real-time enterprise."

Key highlights in OmniSocial 2011 include:

Flexible Social Ecosystem Powers End-to-End Employee & Customer ‘Experiences’
OmniSocial 2011 gives organizations greater flexibility in designing social business solutions that more effectively meet their unique business goals, target audiences, design standards, and more—all from one easy-to-manage platform. New user permission and personalization options, coupled with greater content management and design control, allow businesses to easily create, manage and repurpose custom-tailored interactive ‘experiences,’ or virtual sub-sites.

Using OmniSocial experiences, organizations can create distinct environments for individual employee and customer groups, but with the option to share user networks, content, design patterns, and analysis across sites and a broad range of collaborative and knowledge-sharing applications. The result is a holistic social business experience that filters relevant information to cater to the interests and requirements of individual users, while also providing business and user experience continuity by enabling benchmarking analysis across experiences and eliminating data silos and the need to maintain various system deployments.

OmniSocial Advanced Analytics & Business Intelligence
OmniSocial 2011 introduces a comprehensive new analytics & business intelligence solution, which provides real-time access to a host of sophisticated new dashboards as well as flexible report options with advanced visualizations, time-series analysis, and mobile optimization.

OmniSocial’s new analytics and business intelligence solution employs an extensible metadata model, providing a library of reusable data elements that can be filtered and sorted along multiple criteria to give organizations greater insight into user behavior, content, and system analysis. The solution is fully supported by ‘big data’ for rapid, real-time, enterprise-grade processing of proprietary algorithms, paving the way for analysis of massive data sets, such as comparative and benchmarking metrics.

These added business intelligence capabilities will enable OmniSocial customers to more effectively target initiatives and programs to key constituents; gain deeper insight into user preferences, challenges and motivators; measure related business results; and take action on those results to improve customer loyalty, brand credibility, and employee productivity.

Bridging with Business-Critical Applications & Sites
Incorporating social and knowledge-sharing solutions into existing business workflows is critical to user adoption and to attaining an end-to-end view of the employee and customer experiences made possible using OmniSocial. In support of that, OmniSocial 2011 includes recent interoperability advancements, including key integration points with industry standard social media listening and email marketing tools.

In addition, Mzinga has launched a new developer community, which includes various new social APIs available in RESTful format for developer use and ease of integration with existing web properties and other business-critical customer and employee applications.

“The added capabilities of social network and relationship analysis allow Mzinga customers to extract value from the vast amounts of multi-structured data being produced by interactions within the community environment,” said Tasso Argyros, vice president of product management and marketing, Teradata Aster. “We are excited to enable these big data insights for Mzinga customers to help them better understand their user interactions and optimize the experience for their communities. With OmniSocial, users not only have the ability to process vast amounts of data but will be able to see clearly the social intelligence and ROI from an easy-to-use dashboard.”

“The market demand around social software is continually maturing, and it’s important to us to design solutions that enterprises need not just to collaborate, but to be collaborative in a way that advances business and its overall objectives,” said Alan Nugent, CEO of Mzinga. “Creating a social ecosystem with real-time analytics that serves up previously untapped business and user intelligence can and will continue to fundamentally change the competitive landscape across virtually every industry.”

OmniSocial 2011 is available immediately. The full feature list and pricing is available upon request.

About Mzinga

Mzinga is a pioneering provider of social software and analytics solutions that improve business performance. Through a combination of enterprise-class technology, strategy and online moderation services, Mzinga social solutions enable businesses to increase revenue and lower costs by improving brand visibility, workplace satisfaction, and customer loyalty. Headquartered in Waltham, Massachusetts, Mzinga supports more than 15,000 communities and 2.5 billion monthly page requests from 40 million unique visitors in 160 countries worldwide.

To learn more about Mzinga, visit www.mzinga.com.