MutualMind Joins Prestigious ng Connect Gravity Center Accelerator Program

February 2, 2012

Tools

PLANO, Texas--(BUSINESS WIRE)-- MutualMind, Inc., an industry innovator in social media analytics, social CRM and social media engagement technologies, announced today the company has joined the Alcatel-Lucent ng Connect Gravity Center. This arrangement will enable MutualMind to locate its engineering, operations and sales functions within the ng Connect Gravity Center at Alcatel-Lucent’s facilities in Plano, TX, which also house the AT&T Foundry Innovation Center. At the same time, MutualMind has also joined the ng Connect Program as an Associate Member, which allows the Company to begin to explore potential opportunities for engagement with the other 125 members of the Program.

MutualMind offers a robust platform with award-winning functionality to its customers in a “user-friendly” interface. The Company’s proprietary software monitors the social web for keywords and topics of interest and provides real-time results and analytics. The sophisticated analytical capabilities efficiently manage the flow of data by filtering out noise and delivering the most relevant information to drive business actions and increase marketing ROI. MutualMind proves to be a great choice for companies who want a listening tool, an analytics dashboard and social media management and engagement capabilities in a turn-key, seamless package.

The ng Connect Program, founded by Alcatel-Lucent in 2009, is responsible for driving innovation by bringing together technology entrepreneurs and thought leaders in an environment designed to overcome traditional business and technology barriers to success.

There are three primary elements to the ng Connect approach:

Innovation Ecosystem: a community of organizations and individuals pioneering high-bandwidth infrastructure, devices, applications and content.
Innovation Environment: empowers this community of collaboration with an environment of physical and virtual innovation spaces and leading edge tools and techniques.
Concept Development: helps service providers create, evaluate and validate service concepts in a very agile way — delivering tangible results faster.

“We’re excited about being invited by Alcatel-Lucent to take up residence in the ng Connect Gravity Center,” stated Babar Bhatti, MutualMind CEO and co-founder. “We are big believers in the potential of collaboration between start-ups and corporations. Besides the recognition for being a social media innovator and the extensive resources offered by this program, we truly value the open and collaborative working environment that the ng Connect Gravity Center fosters.”

About MutualMind

MutualMind is a social media management and intelligence platform that enables businesses to monitor as well as promote brands and optimize customer relationships on social networks while providing actionable analytics and insights to increase social media ROI. The functionality of this platform can be used for a number of business applications including: measuring market receptivity to products or services, tracking consumer sentiment, reputation/crisis management, generating sales leads, benchmarking versus competitors, and customer relationship management, to name a few.

About The ng Connect Program

The ng Connect program is dedicated to the creation of the new generation connected user experience. With its dynamic multi-industry membership, and in cooperation with Alcatel-Lucent’s Gravity Center and Global Customer Innovation Program, the organization drives relevance and new business models through orchestrated innovation. Founded by Alcatel-Lucent, ng Connect is comprised of more than 125 contributing and associate member companies including leading network, consumer electronics, application and content providers. For a full list of members please visit: http://www.ngconnect.org/members/index.htm and for more information on the ng Connect Program, visit: http://www.ngconnect.org/. Follow us on twitter at: http://twitter.com/ngconnect