Introduces solution with a private beta for mobile and web application companies

SAN FRANCISCO, Feb. 7, 2012 /PRNewswire-iReach/ -- Monetrix, a cloud-based, data analytics service that provides pre-built user analytics models for web or mobile application companies, launched its User Analytics Solution to a large audience at the SFBeta Event in San Francisco.  The solution provides actionable insight and tools for marketers and managers to increase application adoption, monetization and engagement.  Monetrix is easily accessible and integrates with any web or mobile application to build a full 360 degree view of the users.  By processing huge volumes of application data into a unique blend of user metrics and profiling strategies, Monetrix empowers marketers to better understand users, how they behave, and what they like.  

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"If you look at a typical web application funnel, you will see a very small percentage of users make up a majority of the revenue.  This creates a huge opportunity to better profile users and improve marketing effectiveness for revenue growth," said Bo Borland, Founder and President.  "However, doing this effectively requires analyzing vast amounts of raw user data, and that is a challenge for organizations of all sizes.  We developed Monetrix to solve the big data challenges of large-scale web and mobile applications so analytics becomes easy for the non-technical marketing manager to gain insight and to take action."

According to Parker Brown, Director of Marketing, Monetrix is not only a good fit for high tech companies but, also companies in traditional industries such as financial services that leverage mobile applications to better connect with and service their customers. "With the launch of our Open Beta we are encouraging small development shops, large application development companies, and traditional businesses with mobile applications to sign up and leverage Monetrix to help with user marketing and application development. If you have an application and you're looking to better understand and optimize your user base, Monetrix is for you."

Monetrix introduced their Private Beta with the product launch and the company is encouraging mobile and web application companies to visit their website to sign-up. After signing up and gaining access users will be presented with multiple data integration options for quickly ramping up with a powerful out-of-the-box analytics service.

To learn more about Monetrix visit our website.

Parker Brown Monetrix, 415-355-4412, prbrias@gmail.com

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SOURCE Monetrix