Leading Mobile Messaging and Advertising Company Helps Carriers Deliver Usage Alerts to the Most Viewed Real Estate in Mobile, the Homescreen

MCLEAN, Va.--(BUSINESS WIRE)-- With the explosive consumption of music, movies, messaging and calling across a growing number of popular mobile phones and tablet devices -- alerting consumers to usage limits is top-of-mind. For carriers, it’s about protecting loyal subscribers while reducing churn and customer service costs. For subscribers, it’s about relying on their carrier to guide them towards better management of their wireless usage and fees. As a result, Mobile Posse^® -- who works with America’s top wireless carriers, including Verizon Wireless, MetroPCS and US Cellular -- today launched MobiAlerts; a new service that proactively addresses the FCC’s and CTIA’s call for carriers to provide alerts when subscribers approach and then exceed their limits on voice, data, texting, or roaming.

“Carriers only have about 12 months to deliver verifiable alerts. We have been tracking the best practice suggestions for some time and now that the recommendations are official, we are launching MobiAlerts. It’s the only service that lets carriers proactively push alerts to subscribers before thresholds are reached, guarantee delivery with a timestamp from when they received and clicked on it, and optionally, provide an upsell opportunity,” said Jon Jackson, CEO of Mobile Posse. “We’re happy to support the CTIA, the FCC, and the carriers the in their efforts to protect subscribers by enabling carriers to deliver usage alerts directly to the homescreen.”

Voice & SMS Alerts are Not 100% Successful

Carriers have choices in how to deliver usage alerts. Some simple rules apply, they must be free and automatic. Delivery via SMS is easily missed since the platform was really designed for peer to peer messaging. Quite often finding messages is like trying to find a needle in a haystack. A subscriber may not see the SMS notification and would then be surprised by the overage and may call into the call center to request a credit – An expensive waste of time for both the carrier and the consumer. Neither voice nor SMS alerts are 100% trackable and verifiable upon receipt, missing the boat on a critical element for making this initiative a success for both parties..

About MobiAlerts

This service provides 100% compliance with the new FCC and CTIA Bill Shock best practices. The MobiAlerts platform enables carriers to communicate with subscribers via the device’s homescreen to deliver proactive notifications about potential account overages for data, voice, messaging and roaming services.

Service alerts platform features include:

• Top-level homescreen delivery via attractive, graphically rich media format
• 100% message delivery verification with read-receipt
• Targeted message delivery for individual subscribers
• Message metrics, specifying when/how the alert was engaged with
• Unique upsell capability to drive service upgrades on-the-fly
• Billing system integration for seamless one click upgrades

About Mobile Posse:

Mobile Posse, Inc. is the leading provider of next–generation mobile marketing and CRM solutions for the idle screen. Mobile Posse enables advertisers, content providers, and wireless carriers to proactively reach consumers through the prime real–estate on the mobile phone. The first company to commercially launch graphically–rich and interactive idle screen programming in North America, Mobile Posse delivers a superior experience for consumers and industry–leading results for marketers. Mobile Posse powers idle screen content and advertising delivery solutions for leading national and regional wireless carriers. Founded in 2005 and privately held, Mobile Posse is headquartered in McLean, VA. For more information about Mobile Posse, please visit mobileposse.com.

CONTACT:

PenVine for Mobile Posse
Jennifer Schenberg, 917-445-4454
jennifer@penvine.com

KEYWORDS:   United States  North America  Virginia

INDUSTRY KEYWORDS:   Entertainment  Technology  Consumer Electronics  Networks  Telecommunications  Mobile/Wireless  Communications  Advertising  Marketing  Mobile Entertainment

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