MEDIA ADVISORY: Forrester’s IT Forum 2010, May 26-28, 2010, In Las Vegas

May 26, 2010

Tools

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- Forrester Research, Inc. (Nasdaq: FORR):

WHAT:			Forrester Research, Inc., (Nasdaq: FORR) IT Forum 2010: The Business Technology Transformation: Making It Real

			As enterprises work their way through the worst economic slump in recent memory, transformation takes on real meaning. Think of the changes that today’s business leaders face: customers and employees, demographically and geographically dispersed, creating new ways of doing business; myriad cloud-based or other lighter, fit-to-purpose delivery models being introduced rapidly to the marketplace; and of course, fiscal and regulatory pressures not seen in decades.

			These trends and others are combining to make technology more ubiquitous and core to all domains of the business, forcing business leaders outside of IT to engage more inside of IT. Forrester calls this new mandate business technology (BT), where every business activity is enabled by technology and every technology decision hinges on a business need. Every role in the IT organization has a hand in fostering BT in their company.

			Forrester’s IT Forum 2010 will provide attendees with the tools across 11 technology roles to look within their IT organizations and build a strategy to transform it into a BT organization. Real-world examples of BT transformation — from industry leaders such as JetBlue, Nike, Starbucks, Sony, and Xerox — will tackle issues such as connecting people fluidly; infusing process with insight; simplifying always, everywhere; delivering services – not assets; and creating differentiated business capabilities.

WHEN:			May 26-28, 2010

WHERE:			The Palazzo at The Venetian
			3325 Las Vegas Blvd. South
			Las Vegas, NV 89109
			+1 702.414.1000

WHO:			More than 75 of Forrester’s industry-leading analysts will present over the course of three days, and three analysts will deliver keynote speeches, including Vice President and Principal Analyst Ted Schadler, who will give attendees an early preview of Forrester’s upcoming management book Empowered. Joining them will be top business and technology leaders including:

Ursula M. Burns, Chief Executive Officer, Xerox
Joseph Eng, Executive Vice President, Chief Information Office, JetBlue Airways
Stephen Gillett, Senior Vice President, Chief Information Officer, and General Manager, Digital Ventures, Starbucks Coffee Company
Drew Martin, Senior Vice President and Chief Information Office, Sony Electronics
Matthew E. May, Author, In Pursuit Of Elegance
Roland Paanakker, Vice President of Lean Business Solutions & Chief Information Officer, Nike

		The Forum offers role-focused, in-depth tracks, providing customized content for attendees on how they can enable the shift from IT to BT. Attendees will have the opportunity to schedule One-On-One Meetings with Forrester analysts and to network with peers. More than 10 sponsors — including platinum sponsor Microsoft and gold sponsor Microgen — will share their solutions in a Solutions Showcase. Attendees can also register to attend one of three preconference Workshops: Creating Your SharePoint Strategy, Justifying Technology Investments, or The Marketing Of IT.

CONTACT:		Attendees who register for Forrester’s IT Forum 2010 before April 9, 2010 will be eligible for a discount. To register, please call 888.343.6786. Complete event information can be found at IT Forum 2010.

MEDIA:		Members of the media can register for IT Forum by providing their full contact information to press@forrester.com.

About Forrester Research

Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 20 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 26 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit www.forrester.com.