--(BUSINESS WIRE)-- Appcelerator:

Who: Scott Schwarzhoff, Vice President, Appcelerator

Today Appcelerator and IDC released findings from their quarterly mobile report that surveyed developers on perceptions surrounding mobile OS trends and priorities. On the eve of its general availability to the public, Amazon’s Kindle Fire is red hot. The latest Appcelerator / IDC mobile survey shines a light on developer interest and intentions to channel efforts and resources over to the latest tablet to take a run at Apple’s iPad. Is Amazon’s Kindle Fire going to be a formidable competitor to the dominant iPad?

Mr. Schwarzhoff is available to discuss insights to the newly-released report findings and how they relate to Kindle Fire, including:

• How Amazon’s new Kindle Fire stacks up against existing Android tablets
• Developer interest in the new mobile device vis-à-vis Apple’s iPad
• What are the primary drivers attracting developers’ interest in the new eReader?
• From the mobile developers’ viewpoint, where does the Kindle Fire fall short?
• What is Amazon Kindle Fire’s Achilles heel? What does it need to do to shore up these challenges?

Press Contacts
To interview Scott Schwarzhoff, please contact:

Carmen Hughes
Work: (650) 227-3280 #101 / Cell: (650) 576-6444
Ignite Public Relations
Email to: carmen @ ignitepr.com

Jennifer Deitsch
Cell: (408) 644-4859
Ignite Public Relations
Email to: jennifer @ ignitepr.com

About Appcelerator

Appcelerator is the leading enterprise-grade, cross-platform development solution on the market today, with over 1.6 million developers using its software to power over 30,000 cloud-connected mobile, desktop, and web applications used on 30 million devices every day. The company’s flagship offering, Appcelerator Titanium, is the only mobile cloud platform to enable fully native, cross-platform mobile app and HTML5 web development, from a single codebase. Appcelerator’s customers can leverage their existing skills and open, industry standard technologies to decrease time-to-market and development costs, increase customer adoption and revenues, and enjoy greater flexibility and control. For more information, please visit www.appcelerator.com.

CONTACT:

Ignite Public Relations
Carmen Hughes, 650-227-3280 #101
or 650-576-6444 (Cell)
carmen @ ignitepr.com
Jennifer Deitsch, 408-644-4859 (Cell)
jennifer @ ignitepr.com

KEYWORDS:   United States  North America  California

INDUSTRY KEYWORDS:   Technology  Consumer Electronics  Hardware  Software  Office Products  Mobile/Wireless  Retail

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