Lookout Predicts Toll Fraud To Become the Fastest Path to Monetization; Mobile Still Plagued with Privacy Issues
18 Million Smartphones Worldwide May Encounter Malware or Spyware from 2012 to 2013
SutherlandGold GroupVictoria Krammen, 415-848-7178
Lookout, Inc., the global leader in mobile security, today unveiled Lookout’s , a forecast that identifies mobile threats people and businesses may face in the coming year. The predictions are based on Lookout’s Mobile Threat Network, which includes threat data collected from more than one million apps and millions of devices worldwide. Lookout expects toll fraud to continue to be the fastest path to monetization, spam to harvest personal data and businesses to struggle with the right level of control over BYOD devices.
The Mobile Threat Predictions reveal that globally, at least 18 million Android users will encounter mobile malware from the beginning of 2012 to the end of 2013. In addition, the global likelihood of a new Lookout user encountering a mobile threat, such as malware or spyware, is .84% on average from June to October 2013. The US likelihood remained low at .40% in October 2012.
Web-based mobile threats like phishing links or malicious websites, continue to be the most prevalent and relevant threat to smartphone users. Nearly four in ten people encountered a web threat over the course of 2012 and we expect this trend to continue.
Highlights for the 2013 Predictions include:
“In 2012, smartphones and tablets managed countless aspects of our personal, public and business lives, giving attackers more incentives to strike,” said Kevin Mahaffey, co-founder and chief technology officer at Lookout. “In 2013, people and businesses will be more aware of the risks to their mobile devices than ever.”
“Trust is one of the most important factors determining if people will use their devices to the fullest potential. Our mission is to ensure that people have the confidence they need to conduct their personal and business lives in the mobile era.”
For in-depth information, tips and graphics, read the complete on theLookout blog.
Lookout protects people from malware and spyware, backs up personal data, locates lost and stolen phones, and more, in a single app. For more information, please visit or .
Lookout Inc. is a mobile security company dedicated to making the mobile experience safe for everyone. Lookout delivers award-winning protection from the growing threats facing mobile users today, including malware, phishing, privacy violations, data loss, and loss of the phone itself. Cross-platform, Lookout is designed from the ground up to provide advanced mobile protection while remaining lightweight and efficient on the phone. Lookout is the world leader in smartphone security with 25 million users across 400 mobile networks in 170 countries. Headquartered in San Francisco, Lookout is funded by Accel Partners, Andreessen Horowitz, Index Ventures, Khosla Ventures and Trilogy Equity Partners. Lookout is a 2012 World Economic Forum Technology Pioneer company. For more information and to download Lookout Mobile Security, please visit .