iPipeline’s iGO e-App Adds New Client

November 12, 2010

Tools

Point-of-Sale Solution Supports Selling and Processing of Term and UL Products for The Principal Financial Group

EXTON, Pa.--(BUSINESS WIRE)-- iPipeline®, the leader in on-demand software that supports marketing, selling, and processing solutions for the nation’s top insurance carriers, distributors and producers, today announced that The Principal Financial Group^® will launch iGO e-App® in November for its Life Business with a pilot group. The Principal^® is launching the solution for their Term and Universal Life products. iGO e-App will enable The Principal’s captive and brokerage producers to simplify processing, accelerate sales, and leverage e-Signature and e-Submission as part of a straight-through processing solution. All applications completed by brokerage producers will be routed to distributors for Go/No-Go approval prior to submission to The Principal. The national launch of iGO e-App is scheduled for the first quarter of 2011.

“iPipeline’s vision is to transform ideas into solutions that revolutionize the insurance industry. Deploying the right solutions for producers to use at the point of sale positively influences consumer buying decisions and ultimately drives placement ratio lift,” said Tim Wallace, CEO, iPipeline. “The Principal is part of a group of nearly 30 top carriers who have implemented next-generation solutions to achieve new levels of efficiency and productivity. We are excited about the iGO e-App pilot and look forward to providing adoption support services to ensure the success of this launch.”

iPipeline's integrated solutions for carriers, distributors and producers include: CRM, Forms, Quotes & Illustrations, iGO e-App, Data Services, Agency Management, e-Policy, and Policy Services. To learn how you can implement iPipeline’s iGO e-App solution to support the marketing, selling and processing of insurance, contact sales@ipipeline.com or call 1-800-758-0824, option 2. To view iGO e-App and other product demos, click here. Register for iPipeline’s forthcoming CRM for Insurance Webcast today.

About iPipeline

iPipeline leads its industry in providing the next-generation suite of sales distribution software as a “clean technology” to the insurance and financial services markets through its on-demand service. iPipeline's channel solutions for carriers, distributors, and producers automate activities for quoting, forms processing, illustrations development, agency management, requirements ordering, contracting, and content distribution, enabling the insurance industry to market, sell, and process faster. iPipeline provides the process automation and seamless integration needed to make a sale by aggregating approximately 200 carriers, 1,200 distributors, and their financial professionals in a single, Web-based environment — the iPipeline Customer Network. With headquarters in Exton, Pennsylvania, iPipeline has offices in Atlanta, Charlotte, Milwaukee, and Salt Lake City. Visit us at www.ipipeline.com.