Company announces lane departure warning (LDW) and one-of-a-kind car locator

LAS VEGAS--(BUSINESS WIRE)-- Most people feel that they could not live without their smartphone, figuratively speaking. According to many users of the iOnRoad advanced driving assistance app, this statement is meant literally. Many of the nearly 200,000 users of the app have written personal emails to the company describing exactly how iOnRoad prevented them from crashing.

On the heels of the National Transportation Safety Board’s (NTSB) recommendation that all cell phones be banned from use while driving, the creators of iOnRoad have another suggestion: use your cell phone to protect you while driving. iOnRoad is the first smartphone app that actually turns your mobile phone into an Advanced Driving Assistance System (ADAS).

From the International CES 2012, where the app was awarded Honoree in the Software and Mobile Apps category, iOnRoad announced the addition of two new important features that improve driving safety for users; Lane Departure Warning (LDW) and the photo-based Car Locator.

“According to US census, distracted driving has grown to 20% of the car crashes and 16% of the fatalities in traffic collisions accounting, that’s 5,474 people each year,” said Alon Atsmon, founder and CEO of iOnRoad. “In many cases the smartphone is the cause of distraction. iOnRoad views the smartphone as a solution to distracted driving. Adding a collision warning system to any smartphone might be the fastest way to reduce the effect of distracted driving.”

Advanced driving assistance systems are a growing segment within the automobile industry. According to a recent report announced by ABI Research, the market value of Advanced Driver Assistance Systems (ADAS), which are built by vendors, is expected to hit $10 billion this year. The research firm forecasts the ADAS market to reach a value of $130 billion in 2016.

iOnRoad is a smartphone app that warns drivers of approaching danger and helps drivers make smarter driving decisions. iOnRoad is an app that uses the smartphone’s native camera and sensors to detect the vehicles in front of the driver, and will alert drivers when they are in danger. Similar to a visual radar, the iOnRoad app constantly maps the range of the objects in front of the driver in real-time, considering the user’s current speed. Using a car mount for their smartphone, users can set the iOnRoad app in either the “Augmented Reality” mode, or “Background” mode, where the application can run behind another app, alerting only when it needs to warn the driver of danger.

Unlike OEM versions of ADAS, iOnRoad does not cost hundreds or thousands of dollars. The app is currently free on the Android Market and the iOnRoad team has plans to release an iOS version in the next few months. The iOnRoad team will be at CES, exhibiting their ‘augmented driving’ Android app – a CES 2012 Design and Engineering honoree in the Software and Mobile Apps category.

Alon Atsmon, CEO of iOnRoad will be exhibiting at CES at booth # 70321, as well as sharing how iOnRoad fits into the National Transportation Safety Board’s recent recommendation for a nationwide ban on the use of cell phones for voice conversations while driving – going beyond the current CTIA-endorsed ban on texting behind the wheel, as well as the larger “distracted driving” controversy.

About iOnRoad

iOnRoad improves driving in real-time using the power of advanced smartphones. The app uses the smartphone’s native camera and sensors to detect vehicles in front of the vehicle, alerting drivers when they are in danger. iOnRoad’s VisualRadar, maps objects in front of the driver in real time, calculating the user’s current speed using native sensors. As the vehicle approaches danger, an audio-visual warning pops up to warn the driver of a possible collision, allowing them to brake in time.

CONTACT:

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