Over 100 Government Agencies and Fortune 500 Firms in Past 18 Months Transition From Basic Enterprise Search and Business Intelligence Technologies to New Information Optimization Trend

PITTSBURGH, Jan. 25, 2011 /PRNewswire/ -- Vivisimo announced today that Information Optimization (IO), a unique business process it innovated 17 months ago, has quickly been adopted by the Who's Who of the corporate world as well as the government arena as it helps transform the increasingly unmanageable pool of workplace information into quantifiable business value. According to IDC, between 2006 and 2010, the information added annually to the digital universe increased more than six fold, making it impossible for basic enterprise search and Business Intelligence (BI) technologies to truly make a quantifiable impact, whether it's an increase in sales, improved customer service or helping to uncover a terrorist attack plot. Information Optimization fills the holes left by enterprise search and BI by addressing specific business problems to accomplish quantifiable goals for the organizations such as the U.S. National Library of Medicine, John Deere and T. Rowe Price.

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"The growing trend of organizations adopting Information Optimization is a direct reflection of the positive affects it has on organizations as people, processes and technology are able to work harmoniously together and overcome business challenges posed by uncategorized, disparate information scattered around an enterprise," said Vivisimo CEO, John Kealey. "Organizations are bleeding millions of dollars each year because employees can't quickly and efficiently access and use the right information required to do their job. This deficiency has been completely removed as more organizations become aware that our technology and unique methodology lead the industry in enabling large organizations to optimize the use of information in support of their strategic goals."

One of the areas where Vivisimo has seen rapid adoption of IO is in the provisioning of "customer-facing professionals"—those individuals charged with selling to, supporting and nurturing customers.

"Customer-facing professionals are no more immune from information overload than any other knowledge workers," said Peter Ostrow, Sales Effectiveness Research Director at the Aberdeen Group, "and they carry the added burden of often having to sift through mountains of data in a constricted timeframe, to manage customer relationships and close key deals." Ostrow adds, "We know from extensive research that the best sales teams layer their CRM with technologies and processes that manage both internal customer data and filter incoming external information.  This intelligent information sharing can directly impact more efficient selling and customer loyalty."

Deploying Information Optimization provides organizations the depth of insight that can only be gained through visibility across multiple systems. It delivers the right information to make better business decisions, solve operating challenges and create economic value.  Organizations that have deployed Information Optimization include:

Domestic

American Academy of Pediatrics

American Academy Otolaryngology Head and Neck Surgery

America's Health Insurance Plans, Inc

Autodesk, Inc. (ADSK)

CECity.com, Inc

Center for Naval Analysis

Cisco Systems, Inc. (CSCO)

Compliance Online

Deere and Company (DE)

Defense Intelligence Agency

Department of the Interior

Eaton Corporation (ETN)

Ex Libris

Humana, Inc. (HUM)

Institute for Defense Analysis (IDA)

Inter-American Development Bank

Johns Hopkins University for Applied Physics

Office of the Director of National Intelligence

Proctor & Gamble Company (PG)

Project Hope

Serials Solutions, Inc.

Social Security Administration

T. Rowe Price Group, Inc. (TROW)

Target Media Partners Interactive

Tyco Electronics Corporation (TYC)

U.S. National Archives & Records Administration

USAF/AFMC A8C

International

Airbus

Danone

Israel Government

Kisiwa Technologies

KIT – The Royal Tropical Institute

New Zealand Government

Norwegian Knowledge Centre for the Health Services (NOKC)

The Boston Consulting Group GmbH

About Vivisimo, Inc.

Vivisimo provides enterprises with information optimization solutions that help maximize the business value of information.  Unlike traditional information management products, Vivisimo's innovative solutions help end-users find and take advantage of all appropriate and available information, regardless of source, location or type. Vivisimo's innovative technology is delivered with a focus on end-user satisfaction and application control through easy-to-use interfaces, flexible security management and a modern architecture that enables quick deployment. Vivisimo products are available as standalone information optimization applications or as OEM versions embedded within partner applications and solutions. Vivisimo serves its clients from headquarters in Pittsburgh, USA, and through partners around the world. Visit Vivisimo.com for more information.  

SOURCE Vivisimo, Inc.