• Viral Vote Enables the Creation of Customized Promotional Voting Campaigns on Facebook
• New Feature is Part of GroSocial’s Customizer Platform

SALT LAKE CITY--(BUSINESS WIRE)-- GroSocial today announced the addition of Viral Vote, a new feature that enables the creation of promotional voting campaigns on Facebook pages, to the company’s low-cost, premium Customizer platform.

The Viral Vote feature allows Facebook administrators to create customized, side-by-side comparative voting promotions on the Customizer platform. Customizer is GroSocial’s social media marketing solution that enables small-to-medium businesses to connect to customers on Facebook through a platform that provides robust features and simplified functionality at a low cost.

“With Viral Vote, our clients are able to create customized promotions that will help keep their customers engaged in the brand on a daily basis,” said Zach Mangum, CEO of GroSocial. “The potential of these voting promotions are endless, and by customizing the length and focus of each voting promotion, users of Viral Vote can explore the best way to reach their customers. And because we have designed Viral Vote to be extremely easy and intuitive to use and have included it as a feature on our Customizer platform, we are giving small and medium-sized businesses the ability to publish tabs equal in quality to those of bigger companies without having to break the bank to do it.”

When Facebook fans participate in a Viral Vote promotion, they provide their email address and are encouraged to share and invite their friends across multiple social network platforms to participate in the voting. Backend analytics are made available to users that show who voted, how they voted and the email address of the voter. It also provides an account of how and to whom the voter shared the news of the specific promotion.

“As long-time users of Customizer, we have been looking for a way to marry the content that goes out on the air to the content we post on Facebook, and Viral Vote gives us the opportunity to do just that,” said Ike Yospe, social media and group logistics manager for 103.5 The Arrow, a classic rock radio station. “We are planning a Battle of the Bands campaign that will give those who are passionate about music the chance to connect with other like-minded individuals in a fun way, and will hopefully expose new music lovers to our station. Passionate fans who are really invested in what we are doing as a station are way more valuable than the casual fan you might get by running a typical giveaway promotion on Facebook.”

The Customizer platform, which now includes Viral Vote, is available for $19.95, and more information can be found at http://customizer.grosocial.com.

About GroSocial

GroSocial (www.GroSocial.com), headquartered in Orem, Utah, is a technology company that specializes in creating social media marketing software that helps enterprises and small-to-medium businesses expand their brands and find new customers through leading social media sites, including Facebook and Twitter. The company’s products have helped thousands of businesses in countries across the world easily and affordably increase their social media presence, and influence through effective, targeted online branding, community creation, public relations and other touchpoints focused on converting audience engagement into revenue. GroSocial can be found on Facebook at www.facebook.com/grosocial, and on Twitter at Twitter.com/grosocial.

CONTACT:

Method Communications,
Joshua Heath, 801-461-9794
joshua@methodcommunications.com

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