Forbes Names Viveka von Rosen a Top-Ten Influencer in Social Media and Marketing

December 19, 2011

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WASHINGTON--(BUSINESS WIRE)-- A study conducted by a Forbes tech columnist and published last week has named Hellerman Baretz Communications’ Director of Social Media Training, Viveka von Rosen, one of the top-ten most influential women in social media and marketing.

The analysis by Forbes writer Haydn Shaughnessy found that Ms. von Rosen has 1,123 times the “social pull” of the average Twitter user. Based in part on analytical tools from PeekYou.com, the Forbes list named Ann Handley, Chief Content Officer at MarketingProfs as the most influential woman in social media and marketing, and also included Facebook marketing expert Mari Smith. Ms. von Rosen, who has taught more than 10,000 business executives how to maximize their LinkedIn experience and conducts “Cool Coaching” social-media seminars for law firms and individual lawyers through HBC, currently has nearly 42,000 Twitter followers.

Ms. von Rosen and HBC initiated an exclusive relationship this fall, bringing Viveka’s expertise to the legal profession through accessible, customizable social media training sessions tailored specifically to attorneys. Viveka’s “Cool Coaching” sessions build on HBC’s history of pioneering work in the social-media field that won it a Platinum MarCom award last year.

Ms. von Rosen is frequently interviewed by national media outlets and recently appeared in a PRWeek “Master Class” feature with online marketing chiefs from Ford Motor Company and Dell Computers.

Ms. von Rosen hosts the popular weekly #LinkedInChat on Twitter and has been named one of “25 Women Who Rock Social Media in 2011” by the Top Rank blog. Her customizable “Cool Coaching” seminars include group and individual training seminars on LinkedIn, Twitter, and other platforms, with CLE certification available. For more information, visit www.hellermanbaretz.com/coolcoaching or contact Caitlin Fisher at (202) 274-1839 or coolcoaching@hellermanbaretz.com.

Hellerman Baretz Communications (www.hellermanbaretz.com) is an award-winning strategic communications agency representing many of the world’s leading law firms, consulting firms, and financial services companies. Recently, the firm was named by Bulldog Reporter as the “Best Boutique Specialty PR Agency of the Year,” by PRWeek as a “Top Five Boutique PR Firm of the Year,” and by National Law Journal/Legal Times as the “Best PR Firm,” “Top 3 Crisis Communications Firm,” and “Best Social Media Consultancy.”