FineArtStudioOnline Releases Mobile-Friendly Websites for Artists

June 7, 2011

Tools

FASO is harnessing the mobile web explosion to help artists find more ways to sell fine art online

SAN ANTONIO--(BUSINESS WIRE)-- Clint Watson, the founder of FineArtStudioOnline (FASO), a company which specializes in creating elegant yet functional websites for artists, is announcing the release of yet another tool to keep visual artists ahead of the curve.

“The number of mobile web users is experiencing explosive growth,” says Watson, “and we want to help artists be prepared to take full advantage of the fastest-growing part of the Internet.” All of FineArtStudioOnline’s artist websites now come with an enhanced template option that automatically creates a mobile-friendly version of an artist’s online portfolio—all at no extra cost.

Why the focus on mobile web? As Watson points out, “Mobile devices are inherently consumption devices, while desktop computers are production devices.” Watson believes, based on his own experience as a fine art buyer, that users interested in purchasing art online may actually be more engaged on their mobile devices than on their computers.

So far, FASO is one of the sole occupants of this bandwagon; many artist portfolio websites either have no mobile version, or closely follow the structure of the full website rather than simplifying navigation and design. However, as those with smartphones can attest, “pinching” and zooming on a small mobile screen quickly grows tiresome and makes web browsing a chore.

Watson has made a list of the most important features a mobile-friendly website should have, including simple navigation, large images and links, and appropriately-sized text for maximum readability. “What it all boils down to is that viewing art online, whether from a personal computer or your iPhone, should be a pleasure,” Watson states. To that end, FASO has incorporated a sleek, image-based mobile web template with its existing offerings to allow artists to manage their own online presence.

About FineArtStudioOnline

A San Antonio-based company, FineArtStudioOnline has been supplying artists with the tools to sell art online for the past decade. FASO has made a tradition of keeping artists abreast of emerging technologies, as evidenced by its timely integration of Facebook, blogging, email newsletters, SEO-friendly web design, an all-purpose artist directory of artist websites, and now, mobile-ready websites for artists.