Thousands of Black Friday deals all in one place will help bargain-hunters pile on the savings

BELOIT, Wis.--(BUSINESS WIRE)-- FatWallet, the preferred online shopping resource for millions of savvy shoppers, announces the very first leaked holiday ad from Macy’s and 6 other stores on its Black Friday Deal Finder for the 2011 holidays. The Black Friday Deal Finder is the only resource of its kind for holiday shoppers who want early access to the very best deals of the season and the chance to get a jump on the crowds. The 2011 Deal Finder is on track to have the most Black Friday ads in one spot with more than 20,000 listings, with ads from Macy’s and Radio Shack already posted.

“Most shoppers do not have the time and resources to efficiently sort through all the various Black Friday ads to find the best deals,” says FatWallet COO Ryan Washatka. “We created the Black Friday Deal Finder and iPhone app to do the work for our shoppers. With a single tool, users will be able to search for the best deals by store, product, brand, or price. There’s no better way to plan your holiday shopping on a budget.”

How does it work? As soon as a retailer’s Black Friday ad is leaked to the public, FatWallet tags each item in its Deal Finder for easy searching, sorting, and shopping. In addition to having more deals, the 2011 Deal Finder was redesigned to be faster and easier to use. Beyond sorting by price, product and store, shoppers can also focus on ‘door busters,’ free shipping, rebates, or other special discounts as well. As they put together their list, users can easily share it with friends and family to coordinate shopping and maximize savings. Users can even shop in advance and save their favorite deals for purchase as they go on sale.

The Deal Finder proved to be a huge success among shoppers in its first year last year – with more than 13,000 deals from major retailers, saving shoppers millions of dollars. FatWallet also offers up-to-the-minute sales, coupons, and insider tips from a variety of resources including: the Black Friday Forum, the FatWallet Blog, and easy-to-navigate features like “Today’s Best Deals” and “Cyber Monday Deals.”

Following @fwblackfriday will keep Twitter users up-to-date on breaking Black Friday news and deals. The Black Friday Deal Finder is available online (www.fatwallet.com/black-friday/) or on the go via the Black Friday iPhone App (free at the iTunes Store).

About FatWallet: As the preferred online shopping resource for millions of savvy consumers, FatWallet.com works closely with hundreds of retailers like HP, Newegg, Walmart and Amazon to publish thousands of special offers, discounts, coupon codes and Cash Back rewards to its members. The much celebrated FatWallet forums represent the pulse of an evolving online marketplace where smart consumers gather to share and learn. Voted ”One of the 50 Best Small and Medium Companies to Work for in America” by Great Places To Work®, FatWallet ranks as one of the top 600 internet properties in the nation. (Quantcast)

Please follow us on Twitter at: www.twitter.com/fatwallet or like us on Facebook at: www.facebook.com/fatwallet.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50053354&lang=en

CONTACT:

FatWallet
Brent Shelton, 888-634-0098 ext. 236
brent.shelton@fatwallet.com
or
Grayling Connecting Point for FatWallet
Deanna Siste, 415-442-4020
Deanna.siste@graylingcp.com

KEYWORDS:   United States  North America  Wisconsin

INDUSTRY KEYWORDS:   Discount/Variety  Technology  Online Retail  Internet  Search Engine Marketing  Retail  Communications  Advertising  Marketing

MEDIA:

Logo