Father’s Day Alert From Reppler: Does Your Online Reputation Need A Cyber Makeover?

June 14, 2011

Tools

You Monitor your Children’s Facebook Page – Do They Monitor Yours?

PALO ALTO, Calif.--(BUSINESS WIRE)-- As Father’s Day approaches, the social reputation monitoring service Reppler asks, “Does your Facebook persona reflect how you want your children to perceive you?” In today’s world of social media, your social reputation is a reflection of how you are perceived in social networking circles and is becoming critical in job searches, career advancement, and college admissions. Increasingly, your social reputation also defines who you are to friends, colleagues and even spouses and children. And as we learned in William Shatner’s 2010 TV comedy “$#*! My Dad Says”, Dad may not always be setting the best example for the kids.

Parents routinely monitor their children’s Facebook profile, suggesting changes and safeguards to protect their privacy. But parents, and especially fathers, may not be as careful with their own profiles. A recent Consumer Reports survey found that approximately 7.5 million children are on Facebook. Now with more children on Facebook, the importance of reputation has increased. According to Reppler, 48% of Facebook profiles for men ages 30-50 include profanity. Experts agree that the example that parents set on their own Facebook profiles is often emulated by their children.

Reppler uniquely addresses three critical pillars that can affect a person's social reputation - content, privacy, and security. The Reppler service is free and takes less than two minutes to use. The service scans your Facebook profile and immediately notifies you of any reputation risks in three areas:

My Impression: Reppler analyzes your content to give you a feel for how others might perceive you. For example, Reppler tells a user the tone of the language they use, whether it is positive, negative or neutral.
My Inappropriate Content: Reppler flags content in your social networking profile that might be considered inappropriate. For example, derogatory language, profanity, drug/alcohol-related comments are flagged
My Security and Privacy: Reppler alerts you if you have any publicly-available personal information they have that should be made private to prevent hackers from getting into your accounts. Reppler also notifies you of any malicious links in your profile that could result in malware and phishing scams.

To clean up your social reputation in time for Father’s Day, go to www.reppler.com

About Reppler

Reppler keeps your social reputation clean and safe by continuously monitoring key areas within social networking profiles. The initial version of Reppler is a free online service that supports the monitoring of a user’s Facebook profile. In the future, the service will support other social networking environments, like LinkedIn and Twitter.