Elevate Appoints Peter Cannistra to Advisory Board

July 28, 2011

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Elevate Taps Ex-Sprint and Clearwire VP, Peter Cannistra, for Strategic Leadership of Expansion of Its 4G Capabilities

SAN CLEMENTE, Calif.--(BUSINESS WIRE)-- Elevate, Inc., a wholly owned subsidiary of Highland Business Services, Inc. (OTCBB:HGLB), an innovator in the delivery of broadband digital services, today announced the addition of Peter Cannistra to its Board of Advisors.

SUMMARY

The Elevate Advisory Board is a body of business veterans that provides strategic direction and third-party oversight to the Board of Directors and Executive Management team. Each member of the Advisory Board possesses substantial experience in a critical component of Elevate operations and is able to provide vital insight and direction regarding that component. Advisory Board members are charged with the task of substantially contributing to the development and achievement of the long-term business plan and goals.

As a member of the Advisory Board, Mr. Cannistra will directly influence the evolution and execution of the Elevate 4G strategy, and will play a crucial role in the selection and cultivation of strategic partners in that space.

ABOUT PETER CANNISTRA

For over a decade, Mr. Cannistra has been a driving force behind the introduction of true wireless broadband for consumers and businesses, and the adoption of 4G technology. As VP of Embedded Devices and Business Development at Clearwire, Mr. Cannistra managed the strategic relationships with Intel, Best Buy, and other world-class retail and OEM partners, that led directly to hundreds of thousands of retail and wholesale customer activations.

As VP of Strategic Partnerships and Business Development at Sprint, Mr. Cannistra managed the highly strategic relationships with Google, Sony, Dell, Intel, HP, NBC, ABC/ESPN, Fox Interactive, Viacom, Disney and other content producers, equipment manufacturers, and consumer electronics resellers. He was also a key player in the successful execution of Sprint’s 4G initiatives. Mr. Cannistra’s work provided the basis for Google’s $500MM investment in Clearwire.

COMMENTARY

Mr. Cannistra remarked, “I’m proud to be associated with an organization that makes world-class broadband wireless products available to consumers and businesses so effectively. There’s no denying the significant growth of broadband demand and applications, as well as the tremendous technological advancements that have been developed in the ecosystem. Elevate is well positioned to supply innovative products to its customers with a unique set of strategic assets.”

Wright Thurston, Elevate CEO, commented, “Peter has single-handedly effected more change in our industry than any other person I know, and has spent the last decade building and leveraging stakeholder support according to a vision that is still ahead of its time. There is simply no other name that carries the cache in the wireless space that Peter’s does, and we are thrilled to gain access to his insight, experience, and energy.”

ABOUT ELEVATE

Elevate, Inc. (OTCBB:HGLB) is the only publicly traded Digital Services provider that is meeting customer demand for affordability, variety, and service by leveraging a network of independent, licensed connectivity specialists to sell and service the residential and small business data, voice, video, mobile and security markets.

Through its carrier-level agreements with many of the nations major infrastructure providers, Elevate, Inc. is able to offer technologically agnostic product ‘Stacks’ – product configurations that aren’t limited to a single delivery infrastructure. Elevate Certifiable Geniuses can choose component products from among all locally available carriers or infrastructure technologies to create cost-effective, custom product packages that meet the unique needs of each of their customers. Independent Elevate owners bring made-to-order digital services to their local communities, one living room at a time.

Elevate provides digital services to 22 major U.S. markets and will open 28 more in 2012.

Forward-Looking Statements

Certain statements, including this release, contain certain statements, other than purely historical information, including: estimates, projections, statements relating to our business plans, objectives, expected operating results, and the assumptions upon which those statements are based, are “forward-looking statements” as defined cumulatively by the Private Securities Litigation Reform Act of 1995, the Securities Act of 1933 (Section 27A) and the Securities Exchange Act of 1934 (Section 21E). Forward-looking statements are identified by the words “believes,” “project,” “expects,” “anticipates,” “estimates,” “intends,” “strategy,” “plan,” “may,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions. We intend such forward-looking statements to be protected by the safe harbor provisions for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995, and are including this statement to comply with said provisions. Forward-looking statements are based on current expectations and assumptions, and are subject to risks and uncertainties which may cause actual results to differ materially from the forward-looking statements. Our ability to predict results or the actual effect of future plans or strategies is inherently uncertain. Factors which could have a materially adverse affect on our operations and future prospects on a consolidated basis include, but are not limited to: changes in economic conditions, legislative/regulatory changes, availability of capital, interest rates, competition, and changes in generally accepted accounting principles. These risks and uncertainties should also be considered in evaluating forward-looking statements and undue reliance should not be placed on such statements. We undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise. Further information concerning our business, including additional factors that could materially affect our financial results, can be found at our website www.goelevate.com, and in our filings with the SEC.