Driving Business Growth through Transactional Surveys: Allegiance Webinar

November 1, 2011

Tools

- Complimentary webinar from Allegiance and the American Marketing Association -

SALT LAKE CITY--(BUSINESS WIRE)-- Allegiance, Inc., a provider of VOCi (Voice of Customer Intelligence) technology and services, today announced that it is presenting the complimentary webinar “How to Drive Profitability and Business Growth with Your Transactional Survey Program” on Wednesday, November 9, 2011, at 12:00 p.m. CST (1:00 p.m. EST). Hosted by the American Marketing Association, webinar registration is available at http://bit.ly/AMASurvey.

WHEN:						Wednesday, November 9, 2011, at 12:00 p.m. Central Time (1:00 p.m. Eastern)

WHO:						Andrew McInnes, Customer Experience Analyst, Forrester Research: Andrew McInnes has become a well known expert in the fields of the customer experience, enterprise feedback management, and Voice of Customer (VOC).

						Barbara Porter, VP of Customer Service, Nicor National: Barbara Porter oversees Nicor National’s call centers, is a member of the J.D. Power Call Center Roundtable of Champions, and frequently lectures on the link between cultures and customer engagement.

						Chris Cottle, EVP of Marketing and Products, Allegiance Inc.: Allegiance Voice of Customer intelligence (VOCi™) platform helps companies translate customer insights into actionable business intelligence.

WHAT:						This hard-hitting, information packed webinar is designed for survey department heads / customer experience executives who are looking to find ways to speed up data analysis, link feedback to business processes, and make a contribution to the bottom line.

						Participants will learn:

						-- Best practices and techniques for turning transactional survey data into actionable insights that drive growth
						-- How Nicor National drove profitability in their customer service department
						-- Techniques for connecting transactional survey data with business outcomes

WHERE:						To register today, go to http://bit.ly/AMASurvey.

Allegiance Supporting Resources

1. Allegiance press room <http://www.allegiance.com/news/press.php>

2. Voice of the Customer Blog <http://blog.allegiance.com>

3. Become a Fan of Allegiance on Facebook<http://www.facebook.com/pages/South-Jordan-UT/Allegiance-Inc/87289901462>

4. Follow Allegiance on Twitter <http://twitter.com/allegiancetweet>

5. Allegiance customer success stories and white papers <http://www.allegiance.com/resources/document-library.php>

About Allegiance, Inc.

Allegiance, Inc. helps companies translate customer insights into actionable business intelligence. Using Voice of Customer intelligence (VOCi™), Allegiance combines any form of Voice of the Customer (VOC) data with any operational data (CRM, financial, etc.) to create actionable customer intelligence delivered in the cloud. Allegiance multi-channel feedback collection includes ad-hoc, transaction, relationship, and customer experience surveys, solicited feedback through Web sites and phone, and unsolicited, unstructured feedback from social media. Allegiance ranked No. 5 on the Inc. 500 list of fastest-growing private software companies in 2009, and was named a “Top 10” by Software 500 in 2010. For more information about Allegiance, visit http://www.allegiance.com.