Don’t Get Lost in the Clouds: Protect Your Database Investment with Alpha Five

April 12, 2011

Tools

Competitive upgrade for Alpha Five Version 10.5 gives QuickBase, Caspio, Zoho, and other Web-based databases a reliable future in the cloud

BURLINGTON, Mass.--(BUSINESS WIRE)-- The recent demise of Dabble DB follows on the heels of the earlier expiration of Microsoft Popfly and Coghead. These deceased applications confirm a fundamental problem with the Web-based development tool model: You don’t really own your business logic or your application’s future when you commit a database application to a Web-based development tool. And developers who have their databases locked in Intuit's QuickBase, Caspio, Zoho, or are considering making the move to another Web-based development tool, are at significant risk.

But you can count on your friends at Alpha Software to help you rescue your databases from the gaping jaws of death. Alpha Five Version 10.5 completely eliminates this risk because you build your applications on the desktop and run them in the cloud. Applications built in Alpha Five version 10.5 have the performance and user experience of desktop applications, yet are accessible through any Web browser thanks to Alpha Software’s breakthrough Codeless Ajax technology. Developers building in QuickBase, Caspio, Zoho, or another Web-based development tool who want the peace of mind that they will always own their applications, Alpha Software is giving you Alpha Five Version 10.5 for just $149—a $200 savings. To qualify for the upgrade, developers simply have to send an e-mail to Marketing@AlphaSoftware.com with the words: “I’m a <insert name of product> developer who needs a secure home for my database” in the subject line. They will receive a coupon entitling them to the savings.

“If QuickBase, Caspio, or Zoho go out of business, are bought by Oracle or some other major vendor, or they decide to raise their fees, your code is locked in their proprietary software,” says Richard Rabins, Co-Chairman of Alpha Software. “Leaving your database in a Web-based dev tool leaves you vulnerable, as well as your business. Because if any of these scenarios become a reality, a strategic business asset is gone, fundamentally undermining your business, and conceivably shutting it down. We aren’t opposed to cloud computing, we just have a different, more secure model. We let you build on the desktop and deploy to the cloud. This gives you the ability to move your business logic from platform to platform, instantly and reliably. QuickBase, Caspio, and Zoho developers need to get their database out of there as fast as possible to ensure a lucrative future for your application and your users, and that’s why we put this offer together.”

Developers can avoid losing control of their code by rapidly creating Web and cloud database apps in Alpha Five with the speed, richness, and performance of a desktop application. With Alpha Five, you build secure Ajax-powered, SQL database-driven Web apps quickly and easily. Plus, Web-based apps created in Alpha Five are enabled to run smoothly on mobile devices. And for developers who want to code, integrate with Web services, or tie in external JavaScript libraries, Alpha Five meets those needs of power users as well.

A complete list of Alpha Five’s features are available at http://alphasoftware.com/products/v10/. For more information on Alpha Software, visit the Alpha Software blog, website, or contact Richard@AlphaSoftware.com.

PRICING & AVAILABILITY

All Alpha Five products are available now. Fully functional trial versions can be downloaded at http://AlphaSoftware.com/Trial/.

ABOUT ALPHA SOFTWARE

Since 1982, Alpha Software has been providing developers with award-winning tools that make it easy to build business applications. Today over a million users rely on Alpha Software’s Alpha Five. The company is privately held, and based in Burlington, Mass. Alpha Software can be found on the Web at http://www.AlphaSoftware.com. The company’s blog is located at http://blog.AlphaSoftware.com.

PRESS RESOURCES

Press kit: http://www.alphapresskit.com

Website: http://www.alphasoftware.com

Blog: http://blog.alphasoftware.com