Digital Chocolate Announces Launch of Five Games for Intel AppUpSM Center

July 20, 2011

Tools

SAN MATEO, Calif.--(BUSINESS WIRE)-- Digital Chocolate, Inc., a leader in cross-platform social games and an Intel Capital portfolio company, announced today the launch of five premium games for Intel AppUp^SM center, the applications marketplace for users of millions of Intel® Atom™ processor-based devices, such as netbooks and tablets. With its broad expertise of cross-platform development, Digital Chocolate now brings its award-winning hit franchises, such as Tower Bloxx™ and Rollercoaster Rush™, to the screens of netbook and laptop users globally.

Among the games that Digital Chocolate will make available on the Intel AppUp center are:

Rollercoaster Rush™: New York – based on the popular Rollercoaster Rush franchise, which has done over 19 million downloads on mobile platforms and generated over 200 million gameplays on the Web.

3D Tower Bloxx™ Deluxe – a puzzle & strategy franchise that has won numerous mobile gaming awards and has been a smash hit on console platforms, the Web, and Facebook.

Crazy Penguin™ Catapult – join millions of casual game fans in fending off invading Polar Bears by hurling courageous penguins at them with your trusty catapult! This smash hit has been a #1 iPhone title and generated millions of mobile downloads, and over 100 million gameplays on the Web.

Chocolate Shop Frenzy™ - an award-winning unique time management game in which players can step into their very own chocolate shop and experience decadent levels of fast-paced fun, turning their shop into a worldwide sensation.

Pyramid Bloxx™ – an original Digital Chocolate adventure that takes you through ancient levels to create an empire worthy of Cleopatra’s heart. A feature and smartphone best-seller now available also for netbook players.

The new releases demonstrate Digital Chocolate’s increasing cross-platform reach. The company’s proprietary in-house technology tools allow the company to efficiently convert and optimize games from platform to platform, making its titles available to new players around the world. “We are excited to support Intel AppUp center and simultaneously expand the reach of our games,” said Jason Loia, COO of Digital Chocolate. “These new types of devices will usher in a whole new generation of social gaming on mobile, and will set the stage for interoperable, cross-platform gaming.”

“Our customizable app store for netbooks and consumer laptops is revolutionary and we are glad to have relationships with companies like Digital Chocolate that deliver hit games to a new set of casual and social gamers,” said Scott Apeland, director of the Consumer Services Division at Intel. “With developer tools and technical support from Intel, app development for the Intel AppUp center is flexible and easy.”

About Digital Chocolate

Digital Chocolate has rapidly emerged as a leader in cross-platform social games. Focused on bringing high quality social games with virtual goods across growing platforms using its proprietary technology platform, the company has made over 100 different award-winning games and works with 200 leading web and mobile channel partners in 80 countries. Best known for Zombie Lane, Army Attack, Millionaire City, MMA Pro Fighter, Rollercoaster Rush and Tower Bloxx, Digital Chocolate led all software companies in App Store downloads in 2009 and in 2010 was one of the fastest-growing publishers of Facebook social games with virtual goods. Digital Chocolate has operations in San Mateo, Helsinki, Barcelona, Bangalore, and Mexico.