NEW YORK, July 6, 2011 /PRNewswire/ -- Deep Focus, a full-service interactive marketing agency focused on measurable, results-driven consumer engagement, today announced that Amy Eagle, 40, has joined the firm as managing director and that Ken Kraemer, 35, has been promoted to serve as the agency's first executive creative director.

"These appointments underscore our commitment to maintaining the high quality service and work product that have set us apart since we were founded nearly 10 years ago, even as we continue to grow our business, expand our capabilities and increase our presence and impact in the marketing field," said Ian Schafer, CEO and Founder of Deep Focus.  "Taken together, they underscore the consumer- and client-centric approach we are using as we continue to mature as a firm and reach the next level in our development as a major player."

Deep Focus was acquired in October 2010 by Engine USA, part of the Engine Group, London's largest independent communications and marketing company. Engine USA was established in New York in February 2010 with legendary admen Martin Puris as CEO and John Bernbach as COO.

"Consistent with our determination to nurture and grow our already strong, distinctive partner brands, this expansion of the executive talent team at Deep Focus underscores our commitment to strategic growth, while building upon the compelling momentum established by the Engine Group," said Martin Puris, CEO of Engine USA.

Ms. Eagle is a deeply experienced agency veteran with significant account and management experience at a wide range of ad and marketing agencies.  Prior to joining the Deep Focus team she was General Manager at The Hyperfactory, a pure-play global mobile marketing agency.  She began her career in the early 90s on the west coast at agencies like Wieden + Kennedy, McCann Erickson and DDB.  In 2003, she moved to New York, where she led Communications Planning at Carat and was Director of Client Services at Kirshenbaum Bond + Partners. She has worked on accounts in the retail, CPG, food, spirits, technology, entertainment, beverages, auto, financial services, apparel, QSR and beauty categories, both in the US and internationally.

As Managing Director at Deep Focus, Amy is responsible for the overall experience the client has with the agency and will lead the Client Service, Strategy, Media, Production, and PR and Social Communications teams.

"Amy brings tremendous leadership skills to this new position and will help us ensure that Deep Focus delivers to both existing and prospective clients a level of service and product offering that is beyond their expectations, and up to our lofty standards," said Mr. Schafer. "She will be a front-line interface between our clients and our talented and skilled marketing teams, enabling us to deliver results via consumers' social, digital, and real-world engagement with content, information, and each other."

Mr. Kraemer joined Deep Focus in November 2009 as Group Creative Director, managing creative across the portfolio and continuing to build the agency's creative department. Prior to joining Deep Focus, he was Creative Director at IconNicholson, where he led a business unit that served The Coca-Cola Company, McKinsey & Company, MasterCard, and The Robin Hood Foundation, among others. Prior to IconNicholson, Ken was the Creative Director, User Experience at Atmosphere BBDO, where he led the user experience practice and handled such clients as GE, Target, Emirates Airline, Citi, AT&T, Cingular Wireless, and PepsiCo.

In his new role as ECD, Mr. Kraemer, will be responsible for accelerating and growing the agency's creative capabilities with regards to ideation and execution, brand stewardship, and technological and social innovation. He will be responsible for codifying and growing the agency's thought leadership and publishing capabilities and infusing the company's creative excellence into everything the agency does.  He also joins the Deep Focus Executive Management team, helping to guide the vision and operations of the agency.

"In his year and a half with the agency, Ken has shown tremendous leadership ability and stewardship in managing the Creative vision for both the agency and for our clients," said Mr. Schafer. "With his extensive background in digital and integrated creative marketing, he has proven to be a major component of our agency's recent success.  He will continue to be invaluable as we evolve our core digital capabilities, and he undertakes this new leadership role."

ABOUT DEEP FOCUS

Deep Focus (www.deepfocus.net) is a full-service, interactive marketing agency focused on measurable, results-driven engagement. Founded in 2002, Deep Focus brings brands closer to people and people closer to each other through experiences that are fueled by unbiased, effective communications, creative, and media strategies. Named 2010's Social Media Marketing Agency of the Year by the Sammy Awards, Deep Focus was recently acquired by Engine USA.

ABOUT ENGINE

Engine was established in 2005.  Today 600 people work in Engine, across 12 different communications companies operating in disciplines including digital communications, advertising, direct marketing, public relations and strategy consultancy. www.theenginegroup.com

SOURCE Deep Focus