Companies & Markets: E-Packaging Market Dominated by Consumer Packaged Goods Segment

October 12, 2011

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Electronic packaging unit forecast for 2022 is 35 billion
2022 market forecast for electronic smart packaging devices: $1.7 billion
Over 3,000 organisations working on e-packaging technologies

LONDON--(BUSINESS WIRE)-- The burgeoning electronic smart packaging devices market is expected to see a 2022 valuation of $1.7 billion, compared with a 2012 forecast of just $0.03 billion. According to a new report available from companiesandmarkets.com this exponential growth forecast can be attributed to a rising number of packaging trials combined with strong interest from commercial and academic researchers working on printed electronics.

Brand Enhancement by Electronics in Packaging 2012-2022

http://www.companiesandmarkets.com/Market-Report/brand-enhancement-by-electronics-in-packaging-2012-2022-683131.asp?prk=7c4ed5b510c1ffe12b50d9829edd

Applications of e-packaging are numerous and diverse, and can be split by those which require human interface and those which do not. Human interface examples include printed electronic greetings cards, point of sale (POS) material, place mats, batteries with in-built testing facilities, and compliance monitoring healthcare packaging, amongst many others. Interface-free examples include time/temperature labels and recorders, anti-theft devices and real-time locating systems.

A number of factors have hindered the market expansion of e-packaging, such as legal constraints, inadequate market research, lack of market pull, inadequate cost reduction, poor economies of scale, and a focus on engineering-led rather than consumer-led design. However, the cost of printed electronics is dropping rapidly, increasing the potential adoption of brand enhancing e-packaging.

From a strategic perspective, analysts indicate that the development of a low cost talking label would be the ideal way to gain highest market volume over a wide range of industries. It is thought that e-packaging is an important next step in merchandising, and will set brands apart from the competition.

The healthcare market represents a good opportunity to engage the growing ageing population, particularly for disposable medical testing and drug delivery devices, and to minimise difficulties associated with reading small print on detailed instructional leaflets provided with medication.

The comprehensive 310 page publication was released in August 2011, and contains a detailed overview of the e-packaging market, including forecast data for 2012-2022. Profiled within the report are over 40 organisations involved in the supply and development of e-packaging, such as: BASF, Cymbet, E-Ink, Front Edge Technology, Infratab, Kovio, Nano ePrint, Novalia, Panasonic, Power Paper, Printechnologics, Solicore and T-Ink.

Report Details:

http://www.companiesandmarkets.com/Market-Report/brand-enhancement-by-electronics-in-packaging-2012-2022-683131.asp?prk=7c4ed5b510c1ffe12b50d9829edd