Technology startup to clean up video advertising space and provide advertisers with transparency for video efforts

CHICAGO, Oct. 19, 2011 /PRNewswire-iReach/ -- A new technology company is addressing the problem faced by many advertisers -- a lack of accountability and transparency in tracking the placement of online video ads.

(Logo: http://photos.prnewswire.com/prnh/20111019/CG89064)

ClearStream, based in Chicago, IL, is cleaning up the online video advertising industry by providing advertisers with evaluation, auditing and developing a "seal of approval" for online video. The company aims to take the risk out of spending on online video ads for its clients.

"Too often, advertisers are forced to guess where their video ads are running because there is no standard with tracking or accountability in online video advertising," said David Sinow, Co-Founder of ClearStream.  "There are some clear cut problems in the video advertising space; misrepresentation of in-stream placements being served into display banners, and ads being served with irrelevant or worse inappropriate content.   We are set to change that, helping organizations accurately evaluate and audit the placement or performance of their video ads." 

ClearStream mitigates many of the risks of video advertising by providing standardization with evaluation, auditing and reporting of video environments, including premium in-stream, in-banner, in-game, auto-play and below-fold placements.  The company also evaluates and scores the in-stream content for quality and contextual mapping, factoring in over 150 active data points into their platform. ClearStream also intends to provide advertisers with true video view completion authentication.

"Ultimately there needs to be a standard in video advertising.  Something that helps decision makers evaluate video as well as provide comfort to the brands that invest in the space," said Daniel Pineda, Media Supervisor at Cramer-Krasselt/Chicago.  "Accountability and transparency into real value are increasingly important," he added.

By providing these services, ClearStream gives advertisers peace of mind when it comes to their spending for online video, empowering marketers to truly understand the return on investment for their efforts. In this way, the company offers a reputable "seal of approval" for online videos to create continuity in the industry.

"Right now, the web video market is growing rapidly, which means it is a lot like the Wild West and issues such as cutting corners and videos running alongside inappropriate content are a major concern," said Sinow. "We believe in doing online video advertising differently, which means a high level of accountability for each impression made. There needs to be more structure to this sector for it to survive and thrive."

ClearStream offers a number of products, including comprehensive video safety reporting that allows users to improve the performance of their current campaigns. To learn more about the company, visit http://www.clearstream.tv.

Media Contact: David Sinow, ClearStream.tv, Inc., (312) 324-4860, press@clearstream.tv

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SOURCE ClearStream.tv, Inc.