Chris Cottle of Allegiance Presents “Unifying Voice of Customer Across the Enterprise” at Sierra Ventures’ Annual CIO Summ

October 13, 2011

Tools

- Key Presenters at Conference include Facebook, Adobe, Oracle and Motorola -

SALT LAKE CITY--(BUSINESS WIRE)-- Allegiance, Inc., a provider of VOCi (Voice of Customer Intelligence) technology and services, today announced that Chris Cottle, Allegiance EVP of Marketing and Products, presented “Unifying Voice of Customer Across the Enterprise” at the Sierra Ventures 6th Annual CIO Summit. The Summit took place October 11-12 at the Four Seasons Silicon Valley in Palo Alto, Calif.

The invite-only event was specifically designed for the Sierra Ventures’ member advisory board made up of CIOs from Fortune 500 companies across all major industries and throughout the US. The CIOs have the unique opportunity to hear about emerging technologies from the founding teams of early stage companies. This year’s Summit covered four main technology sectors: Big Data and Analytics, The Social Chain, Mobility, and Cloud and the New Data Center.

Chris Cottle’s presentation provided an overview and actual case study examples on how Allegiance brings together voice of customer data with operational data to help companies efficiently manage surveys and feedback, and spot unique insights and patterns from the combined data.

Scheduled speakers included Mark Hurd, president of Oracle, Sanjay Jha, CEO of Motorola Mobility, Sohaib Abbasi, Chairman and CEO of Informatica, Tim Campos, CIO of Facebook, and Brad Rencher, SVP and GM, Omniture Business Unit at Adobe Systems, among others.

Allegiance Supporting Resources

1. Allegiance press room <http://www.allegiance.com/news/press.php>

2. Voice of the Customer Blog <http://blog.allegiance.com>

3. Become a Fan of Allegiance on Facebook<http://www.facebook.com/pages/South-Jordan-UT/Allegiance-Inc/87289901462>

4. Follow Allegiance on Twitter <http://twitter.com/allegiancetweet>

5. Allegiance customer success stories and white papers <http://www.allegiance.com/resources/document-library.php>

About Allegiance, Inc.

Allegiance, Inc. helps companies translate customer insights into actionable business intelligence. Using Voice of Customer intelligence (VOCi™), Allegiance combines any form of Voice of the Customer (VOC) data with any operational data (CRM, financial, etc.) to create actionable customer intelligence delivered in the cloud. Allegiance multi-channel feedback collection includes ad-hoc, transaction, relationship, and customer experience surveys, solicited feedback through Web sites and phone, and unsolicited, unstructured feedback from social media. Allegiance ranked No. 5 on the Inc. 500 list of fastest-growing private software companies in 2009, and was named a “Top 10” by Software 500 in 2010. For more information about Allegiance, visit http://www.allegiance.com.