BuzzLogic Announces R. Brian Gibson as Chief Financial Officer

August 30, 2011

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SAN FRANCISCO--(BUSINESS WIRE)-- BuzzLogic, an online media company that improves brand metrics and ROI through its scalable media index and analytics platform, has appointed media and online advertising veteran R. Brian Gibson, C.A., as Chief Financial Officer.

Gibson has more than 20 years of financial experience, most recently as Vice President of Finance and Principal Accounting Officer of LookSmart, Ltd. Gibson also served as Vice President of Finance for SenSage, Inc., and has held a number of other executive positions.

“Brian’s skill set and knowledge of the industry is critical to our growth in the future,” said Dave Hills, BuzzLogic’s CEO. “The addition of Brian completes the executive team that I believe is one of the best in the industry.”

Gibson joins at a pivotal time for the company, as the recently revamped executive team drives forward an online advertising business model that has netted increased revenues at a rate greater than 50% per quarter in 2011. BuzzLogic also closed $7.8 million Series C funding earlier this year.

About BuzzLogic

BuzzLogic provides advertisers and agencies an all-in-one, social and media solution with targeting, optimizing and reporting at huge scale. Its technology has indexed and ranked more than 1.5 billion pieces of distinct content and utilizes analytics to not only recognize topic, but also the media around it, hence identifying the most persuasive opportunities for advertisers. Utilizing this data, BuzzLogic creates customized digital media packages, and generates robust reporting to measure ROI. BuzzLogic’s clientele includes Proctor & Gamble, Toyota, Best Buy, PlayStation, Microsoft, and Starbucks.

BuzzLogic is headquartered in San Francisco with offices in New York, Chicago and Los Angeles. For more information, visit: http://www.buzzlogic.com, or follow BuzzLogic at Twitter.com/BuzzLogic.