Sequel to Global Favorite MyTown Now Supports iCloud and Twitter Integration in iOS 5

SAN FRANCISCO--(BUSINESS WIRE)-- Booyah, a leading developer of location–based social and mobile games, today announced its latest app, MyTown 2, is now available on the App Store for iPhone, iPad and iPod touch. MyTown 2 is the sequel to the most popular location–based games of all time, MyTown, played by over 4.5 million people worldwide. MyTown 2 combines compelling city building gameplay with innovative, location-based social features, allowing players to create and customize the city of their dreams filled with their favorite places from the real world.

“MyTown 2 offers our players a unique, highly-personal take on this incredibly popular genre delivering Booyah’s core vision that ‘where you play matters,’” said Jason Willig, CEO, Booyah. “Gorgeous graphics and sophisticated mechanics combine in a dynamic virtual world that is driven by players’ behaviors in the real world and takes city building to the next level with much more to come.”

Central to the gameplay of MyTown 2 are businesses, which are brought into the game using geolocation. Businesses can be upgraded and customized, and their “price” in the game is based on their real-world popularity among all MyTown 2 players. Enhancing one of the most popular and ground-breaking features in the original MyTown, players can “check-in” to real places while they’re on the go and receive an array of unique bonuses, boosts and special rewards.

MyTown 2 takes advantage of features in iOS 5, including integrated Twitter support and iCloud storage. MyTown 2 is available for free from the App Store on iPhone, iPad and iPod touch at http://itunes.apple.com/app/mytown-2/id442345455

For more information, please visit www.booyah.com.

About Booyah

Booyah, headquartered in San Francisco, is a leading mobile & social games company. Booyah’s mission is to be the category leader in location-based & real-world gaming. The company draws its creativity and inspiration from the mobile, consumer web, social & traditional gaming space with a leadership team drawn from the world’s top interactive companies including Electronic Arts, Blizzard Entertainment, Activision, Ubisoft, LucasArts and Insomniac Games. Booyah is financed by Accel Partners and Kleiner Perkins Caufield & Byers’ iFund. Learn more at www.booyah.com.

CONTACT:

fortyseven communications
Chris Kramer, 415-543-9247
kramer@fortyseven.com

KEYWORDS:   United States  North America  California

INDUSTRY KEYWORDS:   Entertainment  Electronic Games  Technology  Consumer Electronics  Software  Social Media  Communications  Mobile Entertainment  Online

MEDIA:

Logo