Data Management Company Triples Net Revenue Year over Year and More Than Doubles Major Partner Integrations Becoming De-facto Platform for Data Sharing

CUPERTINO, Calif., Nov. 2, 2011 /PRNewswire/ -- BlueKai, the world's most complete platform for audience data management and analysis, today announced a series of milestones that positions the company as a category leader and de-facto platform for data sharing and management, including revenue growth, new hires and partner integrations.  Among these achievements, the company has tripled net revenue year over year, fueled in large part by brand marketers' and advertising agencies' increased adoption of data buying and investment into first party data management technology to drive data-driven audience targeting and media strategies.

As the de-facto platform for data sharing, the company has increased partner integrations by 100% over the last year through API and server-to-server data integrations into a majority of the 50 largest media companies across the digital advertising ecosystem.  These deeper integrations guarantee that data in the BlueKai platform will reach the highest percent of the target audience available in market today.  Through product innovation and partner integrations, clients have been able to share and target audience data more efficiently and seamlessly while offering real-time access to third-party data for targeting and audience analytics.  

"Marketers and agencies over the past year have increasingly turned to data-driven technology and solutions to help them make better targeting and media decisions," said Omar Tawakol, CEO of BlueKai.  "We're meeting this demand by offering the marketplace technology that makes audience targeting, management and analysis as ubiquitous as turning on a light switch.  The growth in our revenue, customer adoption, strategic partner integrations and engineering team makes this all possible."

To support the increased demand for BlueKai product and services, the company has also seen growth in new hires across all functions.  Most notably, the number of new engineers has nearly doubled over the last year with many coming from the valley's most venerable technology companies.  

Earlier this year, BlueKai launched the industry's most comprehensive data management platform (DMP) for collecting, managing, segmenting, sharing and analyzing audience data from a single integrated interface, with five out of the Fortune 15 companies selecting BlueKai as their data management provider within the first six months.  The company has since grown its DMP customer base by 71%, expanding the offering from marketers to large publishers, agencies and data providers.  

About BlueKai

BlueKai (www.bluekai.com) provides leading solutions for comprehensive data management, acquisition and analytics to maximize performance from all audience data. The BlueKai Platform™ is a complete technology solution for managing private data assets and analyzing campaign performance to maximize return on marketing dollars. The BlueKai Exchange™ is the world's largest marketplace for anonymous 3rd party audience data, with exclusive access to BlueKai Intent™ and branded data in reaching more than 200M unique users across the entire marketing funnel. As an industry leader in consumer transparency and control, BlueKai has created book-end solutions including a registry for consumers to see what marketers know about them, edit their online preferences and gain rewards through charitable donations. The privately-held company is based is based in Cupertino, Calif., and is a recipient of the 2011 OnMedia B2B Company of the Year award.

SOURCE BlueKai