Benchmarking Your Social Media Efforts to Define Success Metrics

November 8, 2011

Tools

Beyond the Arc’s Steven Ramirez Presenting at West Coast Text Analytics Summit

--(BUSINESS WIRE)-- Beyond the Arc:

What:				Over the last few years, leading institutions have used social media platforms to engage consumers and launch interactive programs. As much of this data on Facebook, Twitter and YouTube is publicly available, savvy companies have the power to collect customer comments from social media platforms and combine it with text analytics processes to establish an internal benchmark. These benchmarks can measure the health of social media programs and assist in adjusting social media programs to better influence business goals.

				Steven Ramirez, president of Beyond the Arc, will lead a session, “Benchmarking Your Social Media Efforts to Define Success Metrics,” at the West Coast Text Analytics Summit. During this session, attendees will learn:

				-- How to build benchmarks for your social media engagement strategy
				-- How to understand the metrics that define the health of your social media efforts
				-- How to measure your competitors’ social media efforts against your own
				-- Hear success stories about benchmarking efforts across social media platforms

When:				November 10, 2011. 11:35 a.m. PT

Where:				West Coast Text Analytics Summit
				Convention Plaza Hotel
				San Jose, Calif.

Contact:				To schedule an interview with or request written articles from Ramirez, please contact:
				David Jones at 678-781-7238 OR
				Elizabeth McMillan, APR at 678-781-7224

About Beyond the Arc

Headquartered in the San Francisco Bay Area, Beyond the Arc, Inc. combines strategy consulting with advanced analytics to help financial services clients identify opportunities to differentiate themselves in the marketplace. The company’s social media data mining helps clients improve their customer experience across products, channels, and touch points. For more information about Beyond the Arc and its solutions visit http://beyondthearc.com or call 1-877-676-3743. Insights on social media, financial services, and more are shared on their blog, or follow them on Twitter at @beyondthearc.