New Website Dedicated to Raising Awareness of “Sales Killers” and Providing Retailers the Tools Needed to Minimize Lost Sales Due to Walk-Away Traffic

SAN DIEGO--(BUSINESS WIRE)-- ArrestSalesKillers.org, the retail industry’s newest go-to resource for information on lost sales and revenue-driving opportunities, officially launched today. Retailers who have failed to keep pace with the changing demands of consumers have lost a staggering amount of sales: Based on conservative estimates, the tab for sales lost by U.S. retailers quickly climbs beyond $275 billion¹ per year.

ArrestSalesKillers.org identifies and addresses retailers’ “most wanted” culprits responsible for lost sales, including:

• Out of stocks (AKA – The hit and run shopper)
• Shopping cart abandonment (AKA – The serial offender)
• Mobile competitive shopping (AKA – Armed and dangerous)
• Time-starved shoppers (AKA – The time bandit)

As retail sales results continue to fluctuate and consumers maintain their cautious outlook on spending, industry pundits agree the new online resource couldn’t have come at a better time.

“ArrestSalesKillers.org offers a fresh perspective on serious issues in retailing,” said Andrew Gaffney, editor and publisher of Retail TouchPoints. “I find it very interesting how the site frames the fugitives that cause retailers to lose sales and identifies areas where retailers can take better advantage of sales opportunities in every channel.”

“The outdated processes and disconnected sales channels still employed by many retailers are leaving money on the table,” continued Gaffney. “This problem is only going to be accelerated with emerging technologies such as mobile and social media.”

Retailers can stay apprised of all the latest information on lost sales, profiles of the sales killer culprits and tips for arming their businesses with the right tools to combat this crime wave at ArrestSalesKillers.org, and by following them on Twitter. The website will be updated regularly with new content including white papers, surveys/polls, industry news, visitor commentary, videos, and more. ArrestSalesKillers.org outlines the telltale signs that businesses are being hit by walk-away traffic and addresses ways to fortify the relationship between shoppers and retail brands at every turn.

At ArrestSalesKillers.org, retailers can learn how to stop serial sales killers from stealing revenue, market share and loyalty through a series of all-channel best practices and tactics. Retailers that proactively arm themselves with the types of solutions identified by ArrestSalesKillers.org have a unique opportunity to meet shoppers' escalating expectations, capture more sales, and thrive in retail’s new reality.

About ArrestSalesKillers.org

ArrestSalesKillers.org is dedicated to helping retailers eradicate the lost sales, eroding market share and faltering customer loyalty caused by the unmet expectations and unfulfilled demands of today’s shoppers. Our weapon of choice? All Channel Commerce. By offering customers rich, personal retail experiences at every touch point – enabling them to shop when, how, and where they want – we stand firm in the belief that the retail community can arrest the influences of sales killers for good. For more, follow @SalesKillers on Twitter.

ArrestSalesKillers.org is sponsored by Escalate Retail.

¹ A full research bibliography on the lost sales estimates is available at arrestsaleskillers.org.

CONTACT:

Escalate Retail
Dave Bruno, 858-731-2498
dbruno@escalate.com
or
Ketner Group
Catherine Seeds or Jeff Ketner, 512-794-8876
catherine@ketnergroup.com
jeff@ketnergroup.com

KEYWORDS:   United States  North America  California

INDUSTRY KEYWORDS:   Convenience Store  Department Stores  Discount/Variety  Technology  Online Retail  Supply Chain Management  Internet  Other Technology  Retail  Supermarket

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