Alpha Five Throws Dabble DB Developers a Lifeline

March 31, 2011

Tools

Competitive upgrade for Alpha Five Version 10.5 gives Dabble DB databases a future

BURLINGTON, Mass.--(BUSINESS WIRE)-- Dabble DB is closing its doors on May 18, leaving developers in the cold and their databases without a home. A vendor going bust is the #1 risk of cloud computing for any company that makes the mistake of committing to a database development platform entirely hosted in the cloud. And this risk isn’t just limited to small Internet startups—it’s a fundamental problem with the model. The same model that’s being used with Intuit’s QuickBase, Caspio, Zoho Creator, and others. But Alpha Software is stepping in by offering Dabble DB developers a path to rescue their databases, so they never have to reinvent the wheel again. Starting today, Dabble DB developers will receive $200 off the $349 price of Alpha Five Version 10.5—that’s right, they can get the complete Alpha Five Version 10.5 environment for just $149.

“Dabble DB developers can export their data by May 18, but now they’re faced with rebuilding the business logic they perfected in Dabble DB,” says Richard Rabins, Co-Chairman of Alpha Software. “You can be spared this frustrating and expensive setback again if you build your applications on the desktop and then deploy them to operate as AJAX applications over the Web. That’s Alpha Five’s model, and it lets any developer of any skill level bring their ideas to life. We’re hoping this competitive upgrade will sway Dabble DB developers to Alpha Five where they’ll see the benefits in owning and controlling their own code.”

Developers can avoid losing control of their code by rapidly creating Web and cloud database apps in Alpha Five with the speed, richness, and performance of a desktop application. Plus, Web-based apps created in Alpha Five are enabled to run smoothly on mobile devices.

To qualify for the upgrade, Dabble DB developers simply have to send an e-mail to Marketing@AlphaSoftware.com with the words: “I’m a Dabble DB developer who needs a new home for my database” in the subject line. They will receive a coupon entitling them to the savings. A complete list of Alpha Five’s features are available at http://alphasoftware.com/products/v10/. For more information on Alpha Software, visit the Alpha Software blog, website, or contact Richard@AlphaSoftware.com.

PRICING & AVAILABILITY

All Alpha Five products are available now. Fully functional trial versions can be downloaded at http://AlphaSoftware.com/Trial/.

ABOUT ALPHA SOFTWARE

Since 1982, Alpha Software has been providing developers with award-winning tools that make it easy to build business applications. Today over a million users rely on Alpha Software’s Alpha Five. The company is privately held, and based in Burlington, Mass. Alpha Software can be found on the Web at http://www.AlphaSoftware.com. The company’s blog is located at http://blog.AlphaSoftware.com.

PRESS RESOURCES

Press kit: http://www.alphapresskit.com

Website: http://www.alphasoftware.com

Blog: http://blog.alphasoftware.com