AbsolutData Announces the “Analytics Advantage” Program

July 20, 2011

Tools

SAN FRANCISCO & LONDON--(BUSINESS WIRE)-- AbsolutData Technologies Inc. has recently introduced an innovative program called “Analytics Advantage” which allow companies to enjoy the benefits of analytics without the cost, hassle and time involved in establishing one’s own in-house capability.

The science of Analytics is a hot topic in business circles because valued organizations are using its insights to achieve impressive results in virtually every business process. It is increasingly moving from a “nice to have” to a “must have” business discipline, yet many companies have barely explored its possibilities.

When a company commits to the program, they receive their own team of industry specialists and a 30-40% discount on all services. The team provides stability and grows increasingly effective as analytics opportunities are better understood for the specific business. The program is designed with the flexibility to accommodate all kinds and sizes of companies, regardless of the degree to which they require analytics support.

According to Dr. Anil Kaul, CEO, AbsolutData, “The availability of data has advanced dramatically in the electronic age and smart companies realize that this requires a fundamental change in the way they approach decision making. With the Analytics Advantage program, companies immediately become world-class in analytics yet at a much lower cost than if they develop their own capability or work with suppliers on an ad-hoc basis.”

About AbsolutData Technologies Inc.

AbsolutData Technologies Inc. provides advanced analytics, market research and consulting services to a diverse, international client base of Fortune 100 companies. The firm cost-effectively delivers innovative marketing solutions through superior consulting talent and the outsourcing of its operational work to India. The leadership team includes seasoned professionals in marketing consulting, brand management and quantitative methods with experience at premier companies including McKinsey & Co., Kraft Foods & Mitsubishi. AbsolutData has a strong team of 200+ professionals on staff working for clients that include top-tier consulting companies, the largest food company in the U.S., leading global banks, the largest auto manufacturer, a leading credit card issuer, major retailers, and several respected market research, technology and software providers.

AbsolutData is headquartered in the San Francisco Bay Area in California with offices in New York, Los Angeles, Chicago, Minneapolis, London and New Delhi.