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Collaboration is the only way forward. If the pressure on marketing is intensified, then the IT/marketing collaboration should logically be intensified.
... and what it means for IT leaders
Remember when you rolled out an ERP system 10 years ago? Remember working to identify Super Users, the blessed few eager adopters who would champion the system within their own departments? Remember 'training the trainers'? Remember all those rollout meetings and change management initiatives?
...even if nothing bad ever happens: Lower your company's insurance premiums by better connecting IT security with corporate risk managers.
...or: Big data, marketing and the Loch Ness Monster.
What are CIOs doing differently now to work together with the marketing department?
... and the death of silos, in IT and beyond. DevOps, ERM and Content Strategy show how holistic thinking is the order of the day.
n my opinion, there are two popular management techniques that are absolutely, positively, fundamentally and diametrically opposed to speed.