IT professionals will be forgiven if they feel very confused about their true value these days. After all, the tech media is full of conflicting reports on just how much IT workers are in demand.
The IT industry has been bemoaning a lack of qualified workers to handle the tasks at hand. Now it's time to do something about it.
FierceCIO wants to hear about any group or organization that is trying to make a difference in promoting the value, appeal and reward of IT careers.
Effective today, FierceCIO subscribers will be receiving news, comment and analysis on a daily basis.
Collaboration is the only way forward. If the pressure on marketing is intensified, then the IT/marketing collaboration should logically be intensified.
... and what it means for IT leaders
Remember when you rolled out an ERP system 10 years ago? Remember working to identify Super Users, the blessed few eager adopters who would champion the system within their own departments? Remember 'training the trainers'? Remember all those rollout meetings and change management initiatives?
...even if nothing bad ever happens: Lower your company's insurance premiums by better connecting IT security with corporate risk managers.
...or: Big data, marketing and the Loch Ness Monster.
What are CIOs doing differently now to work together with the marketing department?